Resume

Education

Bachelor of Arts (B.A.) Advertising and Public Relations with Honors Carson, CA | May 2020

California State University Dominguez Hills

Concentration: Integrated Communications Management, Digital Media, & Advertising Strategy

Associates of Arts (A.A.) Communications Monterey Park, CA

East Los Angeles College

Digital Marketing Certificate Dec 2024

HubSpot Academy

Experience

Owner, CEO, Podcast Host & Founder

Write, produce, and edit audio scripts.
Researched, developed, and presented topics that sparked interest in the local community.
Performed content marketing, and social media advertising, increasing engagement across multiple platforms.
Available on Spotify, iTunes, and Google Podcasts.
Received 91% positive feedback from the active listeners of the podcast.

Account Manager/ Marketing Manager

Liaised with law partners, vendors, agencies, and stakeholders as needed.

Co-lead a collaborated team with a strong focus on safety operations, employee development, training and safety initiatives.

Created and analyzed data reports as needed for monthly meetings.

Recommends strategies to promote the company’s strategic objectives and goals.

Responsible for staying up to date on current and proposed activities and programs, and applicable regulations by attending Board, project, and community meetings.

Cultivated community relations, collaboration, and response strategies with local community stakeholders, first responders, law enforcement, and other governmental agencies.

Developed and implemented unhoused outreach programs and security policies, alongside local city and state agencies.

Provided support to executive director, board of directors, and inter-department management in board presentations, community outreach, and in coordinating public meet and greet activities.

Provided input in creating useful communication tools and methods for public input.

Developed digital content for collateral material to educate the public on community updates and activities.

Management of WordPress website including design, content, and structure ensuring information is up to date.

Created and managed program specific marketing materials and publicity including flyers, pamphlets, promotional items, web and social media content.

Marketing Office Manager

Curate, schedule, and post social media content for Facebook, Twitter, and Instagram accounts using Planoly and Hootsuite.
Execute email and social media marketing programs, including campaign building, list building, and content creation using Mail Chimp, and Constant Contact.
Organized and attended public events, using Event Brite.
Developed and designed marketing content using Canva, Photoshop, and Illustrator.
Built successful social media accounts for the company's online presence that increased user engagement by 40%.
Created office policies and procedures.
Provided front-line customer service.
Managed inventory and vendors.

Contributing Writer

Sourced, copywrote, and edited articles on opinion, lifestyle, and breaking news for bi-weekly editions.
Promoted all published content on social media channels
Monitor school-verified social media accounts, on all social platforms, for breaking news stories and emerging trends.
Cover events as needed, including copywriting news stories in real-time.
Proofread assigned copy throughout the print production schedule to identify grammatical, factual and stylistic errors.

Sergeant Shift Supervisor

Additional Skills

Data Analysis & Reporting

Performance Metrics & KPIs

Excel Data Analysis

Competitor Analysis

Content Strategy and Optimization

Google Analytics / Google Search Console

Microsoft Office Suite

Adobe Suite (Photoshop, InDesign, Illustrator)

Project Management Tools (Trello, Asana)

Social Media Management Tools (Hootsuite, Buffer)

CRM Tools (PBID Manager, Constant Contact, Salesforce)

Worked with and led local law enforcement in responding to campus emergencies.
Prepared/ managed watch-commander shift log, event summaries, and critical debriefs.
Responsible for approval and review of campus incident reports daily.
Wrote and executed subordinate evaluations, training, and disciplinary actions.
Curated and implemented new security post orders for the security department.
Collaborated with other departments and local law enforcement to create Security Event Plans.
Engaged in customer discussions to address campus rules and regulations, while offering problem-solving solutions.
Conducted various administrative duties including payroll and scheduling.
Executed employee scheduling on the ABI system, on a bi-weekly basis.
Utilized and monitor Social Media platforms for risk assessment and mitigation of protest and rallies.